ViewPoint

APRIL 26, 2013

B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles. Via BtoB Magazine.

BtoB 120

BtoB PointClear B2B Marketing Lead Ranking 120

ViewPoint

DECEMBER 16, 2016

2017 begins the era of accountability and more outbound programs will be layered in to marketing mixes due to growth in Account-based Marketing and for scale. Don’t be all in on inbound marketing. This is incredible news for outbound prospecting proponents and a signal for change for inbound loyalists.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

ViewPoint

MAY 20, 2016

Marketing’s influence remains relatively high, ranging between 60 and 75 percent of all leads, and marketing sources between 15 and 25 percent of leads. Demand generation is typically the primary activity in the marketing mix, followed by enablement and then awareness. Tier 3: SMB/Channel Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

ViewPoint

FEBRUARY 26, 2016

However, if you combine inbound with outbound marketing and add in lead nurturing, you will be able to fill in your revenue gap. The data is out there to help you recognize the right marketing mix for your business.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

ViewPoint

MAY 8, 2013

They can measure sales and create metrics for operations and finance but too often companies ask where the value is in marketing. Yes, the web and social media provide metrics and, that enables marketing to show results, ROI and possibly gain value with regard to the marketing mix that use these media.

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

JULY 19, 2012

The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. ” He looks at the marketing mix like a portfolio manager at a mutual fund who is able to blend and combine things together. And we need to have a back and forth conversation or discussion.”

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 26, 2012

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

B to B 120

B to B netFactor SEM Media 120