Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns. Keep forms simple.

Landing Pages 287

Landing Pages Optimization B2B Click Rate 287

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. We went with a more traditional style on the vertical banners so we could add a visual element.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., healthcare providers)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Hubspot

FEBRUARY 12, 2024

Disqualifying at the Identify stage is largely a function of making sure you’re targeting the right leads and is broad-based, so in most instances, you’re making an educated guess. Their vertical market (i.e. industry) does not fit your target market. Their vertical market does not operate like your target market.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. If nothing else, lead nurturing.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 86

Email Marketing Planning Privacy Verticals 86

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. You’ve turned a hesitant browser into a sales-ready lead. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Always conduct a quality check after exporting by watching the video in full after upload.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. Need help visualizing the perfect video post?

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Heinz Marketing

FEBRUARY 17, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Most of your leads are not purchase-ready when they first raise their hand. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. What is lead nurturing and why is it important? Industry or Vertical nurture.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 131

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. This enables marketers to develop a “beachhead strategy”, focusing on and winning a particular market first before moving into other, larger markets.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Contently

APRIL 27, 2021

Sometimes in marketing, the buzzwords fly at you at a terrifying speed. You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. At Contently, our marketing’s team mission is to help you master content marketing.

Education 158

Education Content Verticals Trigger Marketing 158

Martech

NOVEMBER 4, 2021

These health and wellness propensities will be offered to marketers as part of a premium package. GDP, the healthcare market is getting significant attention in the marketing tech space. Last month saw enterprise CDP ActionIQ become available in the healthcare vertical having completed appropriate compliance audits.

Verticals 106

Verticals Privacy Analytics Spending 106

Modern B2B

JANUARY 11, 2024

As the first mover in account-based marketing (ABM) and account-based experience (ABX), Demandbase defined the account-based category and has fast-become the leader in account-based advertising, with more than 1,100 companies using the platform worldwide. We’re excited to see it bear fruit in 2024 and beyond.

DemandBase 52

DemandBase Advertising Agencies Account Based Marketing First-Mover Advantage 52

Modern B2B

JANUARY 11, 2024

As the first mover in account-based marketing (ABM) and account-based experience (ABX), Demandbase defined the account-based category and has fast-become the leader in account-based advertising, with more than 1,100 companies using the platform worldwide. We’re excited to see it bear fruit in 2024 and beyond.

DemandBase 52

DemandBase Advertising Agencies Account Based Marketing First-Mover Advantage 52

Modern B2B

JUNE 22, 2023

Balancing brand and personalised communications in ABM We recently collaborated with a global consultancy to establish their brand in their chosen market. In fact, each level represents a distinct ad type or marketing method, including brand ads and email. This captures their attention and encourages them to act.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. How Do I Get Leads From LSAs? How Do I Get Started with LSAs?

Work Management 52

Work Management Marketing Management Service Ads 52

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Many B2B companies build their social marketing strategy around LinkedIn. Especially as powerhouse networks become increasingly oversaturated.

Social Media 111

Social Media Allocation Media Marketing & Strategy 111

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

SmartBug Media

JULY 20, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Now available for Shopify and Shopify Plus users.

Product 52

Product Advertising Agencies Verticals Template 52

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. 1) Expect the unexpected.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

seo.co

APRIL 7, 2021

The ability to maintain consistent growth that doesn’t outpace your gains or over-leverage your supply chain while keeping you within markets that are going to make you profitable. Horizontal growth means expanding outward into similar markets. Much of the potential for horizontal growth is determined by market factors.

Verticals 75

Verticals Marketing & Strategy Work Management Paid Search Agency 75

Televerde

JANUARY 11, 2021

Lost leads are frustrating because you’re often left without answers. In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Use the remarketing strategies and techniques below to reconnect with and bring back lost leads.

Lead Ranking 92

Lead Ranking Lead Scoring Leads Lead 92

Heinz Marketing

APRIL 8, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. TikTok for B2B companies: How to Do it Right By Chantelle Riley TikTok’s meteoric rise as a social network is matched by its reputation as a B2C marketing channel.

Ideal Customer Profiles 88

Ideal Customer Profiles Optimization B2B Digital Transformation 88

Anyword

NOVEMBER 21, 2022

And what makes these 24-hour pieces of content so compelling for marketers? The ability to create engaging, customized stories means more eyes on your brand and generated leads. Here are five reasons to incorporate Instagram stories into your marketing strategy: Engage and interact with your audience. Always Shoot Vertically.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Martech

AUGUST 4, 2023

Visualizations are vertically oriented and include cards, tiles, lines, arrows, nodes and text. This feature enables sales teams to view interactions in Dynamic Chat from their Insights Dashboard and Lead and Contact panels. This article is presented through a partnership between MarTech and MERGE, a marketing operations consultancy.

Marketo 96

Marketo API Display Verticals 96

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. SWZD has a massive reach into the entire buyer’s collective with a monthly audience of 71.5M across powerhouse IT brands.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98