marketing-lead persona sales Process Related Topics 
Onalytica B2B
NOVEMBER 15, 2018
Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. What Employee Personas are there? Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers.
Onalytica B2B
APRIL 19, 2018
What is a content marketer’s ultimate dream? Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. Let us explain.
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Onalytica B2B
NOVEMBER 12, 2018
Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process.
Onalytica B2B
JULY 16, 2018
This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.
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