How Marketing Can Help Companies Thrive in Challenging Economic Times
Kaon
JULY 10, 2020
CEOs Must Invest Now in Marketing. In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. Survive or Thrive?
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