Continuum and Process vs. Event, Project or Campaign Thinking
Avitage
JANUARY 7, 2015
It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.
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