Hinge Marketing

MARCH 28, 2014

It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. Fast forward to today, and it IS the marketing approach of choice. Why the struggle?

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

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Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

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Planning Work Management Marketing Management Effectiveness 100

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). The price is the forms we make people fill out to download white papers or sign up for events. We’re the ones who don’t pay enough attention to it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). The price is the forms we make people fill out to download white papers or sign up for events. We’re the ones who don’t pay enough attention to it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? It’s not the tool, it’s the CEO.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. Initially I got the paper version of WSJ and later was an avid reader of WSJ.com.

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Planning Work Management Effectiveness Marketing Management 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. To do this, the most commonly used content vehicles are: White papers.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. You can use the content as follow up with seminar/webinar registrants—both those who attended and those who did not.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Digital Editions.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. How does he do it? Thanks for the comment!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. 09:02 – Lee’s passion in B2B Digital Marketing.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. How to craft powerful B2B inbound marketing strategies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

The Effective Marketer

APRIL 29, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone.

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Conference Effectiveness Marketing Budget Creation Work Management 100

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. Below we dive into nine ways you can start using customer case studies in your marketing. The Power of Customer Case Studies in Your Marketing. Customer case studies are powerful tools that can help: Position your company as a market leader.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Ambal's Amusings

OCTOBER 8, 2009

Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Brand awareness, lead generation, thought leadership and virtually any part of marketing have become extremely complex.

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hinge Marketing

JANUARY 6, 2014

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Lead nurturing sits between these two phases. Why is Lead Nurturing So Important?

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. This also requires us to briefly define digital marketing. What is Digital Marketing?

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Paid Content Trends Examples Content Marketing 58