| |  Marketing Lead + Marketo + Social + Trigger | 19 articles |
| Page 1 of 1 | Previous | Next | PUZZLE MARKETER JULY 26, 2012 Marketing Automation, Set It and Forget It This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine. | MODERN B2B MARKETING NOVEMBER 15, 2011  Top Findings from the Marketo Email Marketing Benchmark by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. More findings. | | | | | |
| THE POINT SEPTEMBER 6, 2011  Segmentation, Social Media Drive Lead Nurturing Success for iDirect When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management. | MODERN B2B MARKETING OCTOBER 31, 2012  Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Ultimately, this can lead to a recipient going cold. Happy Marketing! Examples: Can you help me? | FEARLESS COMPETITOR JULY 18, 2011  The Problem with Reliance on Junior Marketing Folks B2B demand generation | The problem with junior marketing members. typical young lady in marketing. He observed one of the most common mistakes made by B2B companies – a false reliance on junior marketing team members. I’ve observed the lack of marketing leadership affecting a lot of companies. It’s been confirmed by many other marketing experts too. | MODERN B2B MARKETING JANUARY 10, 2012  Marketo’s Greatest Blog Hits of 2011 by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. How Does Lead Response Time Impact Sales? Is Lead Generation on its Way Out? | | | | | | | |
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MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011  Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry- leading conference. In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011  Buying software is easy. Fixing lead generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? So sales will get fewer, better leads.). We hope you enjoy it. MORE >> -
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 24, 2011 Buying software is easy. Fixing Lead Generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? So sales will get fewer, better leads.). MORE >> -
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011 3 Reasons Qlikview is killing Microstrategy
recently met with Microstrategy and their marketing leadership expressed concerns about a new competitor, Qlikview. Microstrategy has an in-house developed CRM , (no compatibility with other applications), no marketing automation and no content marketing. Qlikview has savvy, aggressive marketing leadership. While they have new marketing leadership, not much seems to be happening there.Qlikview won the Marketo Revenue Performance Excellence Award for Global Revenue Performance Excellence. Qlikview is a modern marketing firm. Why is this happening? MORE >> -
MODERN B2B MARKETING | WEDNESDAY, JULY 27, 2011  ‘More Social’: Part Two of Owning a Seat at the Revenue Table
by Phil Fernandez In my previous blog post , I discussed the ongoing conversation in marketing circles about having a “seat” at the senior management table. noted last week that by adopting RPM, marketers (together with their sales counterparts) would create a powerful new revenue engine that demonstrably is more agile, more social, more connected , and more intelligent. Since I discussed agility in my previous post, this week I will highlight the importance of being “more social” in your revenue generating efforts. Marketing at the Speed of the Social Web. MORE >>
- Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- Marketing Automation 101 MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- 64 B2B Marketing Tools and Resources MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2008
- B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 1, 2007
- How (and Why) to Do Lead Nurturing Right WEBMARKETCENTRAL | TUESDAY, AUGUST 4, 2009
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