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Smashmouth Marketing
AUGUST 6, 2009
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. And why is it important to marketers? When it comes to leads, quality or quantity ? Questions discussed: What is B2B appointment setting ?
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. The document is full of examples, includes several useful tools as a take away, and also is full of soundbites from industry leaders such as Tony Jaros of SiriusDecisions , Ian Michaels of Aberdeen , Marketing Sherpa , Scott Albro from Tippit , and more.
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Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. The document is full of examples, includes several useful tools as a take away, and also is full of soundbites from industry leaders such as Tony Jaros of SiriusDecisions , Ian Michiels of Aberdeen , Marketing Sherpa , Scott Albro from Tippit , and more.
Smashmouth Marketing
AUGUST 5, 2009
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. And why is it important to marketers? When it comes to leads, quality or quantity ? Questions discussed: What is B2B appointment setting ?
Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.
Smashmouth Marketing
DECEMBER 8, 2010
Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Great stuff. Let us know!
Smashmouth Marketing
OCTOBER 20, 2010
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0
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