Marketo - B2B Marketing Zone

The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]

Crimson Marketing

APRIL 27, 2015

As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Source: Marketo.

Allocation

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Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. So how do you do it?

Analytics

Analytics Top of Funnel Trade Show Advertising Funnels

B2B Marketing Zone

Crimson Marketing

The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

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