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| Page 1 of 12 | Previous | Next | LEADSLOTH AUGUST 11, 2010 25 Great B2B Content Marketing Articles While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse. | | | | | | |
| | | | FUNNEL FOCUS AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. Tedious and time-consuming as it may be, it’s well worth it and will pay off when you’re developing lead nurtures and building your content strategy. The Preparation. The Audit. | | | | | | | | |
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MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010 How-to Get Deals from Your Inactive Leads
Marketing Automation is not just for nurturing new leads. Many companies have invested a lot of money in lead generation for many years, through tradeshows, list buying, advertising, search marketing and so on. Most of these leads are not immediately ready to buy. You can measure sales-readiness with lead scoring. MORE >> -
B2B CONVERSATIONS NOW | SUNDAY, JANUARY 24, 2010  Price Papers vs. White Papers for B2B Lead Conversion
While most B2B marketers are familiar with using white papers for lead generation, they may not have heard the term price paper ™ A price paper is a document that helps prospective customers with budgetary information about complex products and services. Value is the perceived value that a potential customer places on the offer. MORE >> -
B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 1, 2011  My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. Read more about that here: Four Reasons why Funnels are a Marketer’s Best Friend. MORE >> -
ANYTHING GOES MARKETING | MONDAY, OCTOBER 23, 2006  Where do Your Email Newsletters go? Email Heaven?
For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Does your company have an email newsletter? Chad H. MORE >> -
LEAD VIEWS | MONDAY, JANUARY 24, 2011  Is your Lead Nurturing Program Alienating your ‘Lead’?
For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads on their response and activities. So how can you make your Lead nurturing program more Lead friendly? MORE >>
- 7 Reasons You Can’t Afford to Ignore Lead Nurturing B2BBLOGGERS | THURSDAY, JANUARY 12, 2012
- Mapping marketing content across the buying cycle and personas FEARLESS COMPETITOR | THURSDAY, FEBRUARY 4, 2010
- Corporate Websites for Demand Generation: B2B Discussion Highlights DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 14, 2012
- ClickInsights: Biggest roadblock to converting marketing leads CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
- Three Reasons to Give Me a Solution, Not a Sales Pitch DIGITAL B2B MARKETING | TUESDAY, MAY 24, 2011
- Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs MI6 MARKETING AGENCY | THURSDAY, SEPTEMBER 23, 2010
- 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
- Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation FEARLESS COMPETITOR | TUESDAY, FEBRUARY 7, 2012
- 5 Ways to Segment Your Lead Nurturing Campaign THE POINT | MONDAY, NOVEMBER 15, 2010
- Free Online Marketing Tools for Marketers ANYTHING GOES MARKETING | MONDAY, NOVEMBER 27, 2006
- Marketing Leads: Quality Vs. Quantity B2B MARKETING INSIDER | THURSDAY, AUGUST 12, 2010
- 4 Proven Ways For Generating Business Leads On LinkedIn LEAD VIEWS | WEDNESDAY, APRIL 27, 2011
- 10 Webinar Tips MARKETING GENIUS BLOG | THURSDAY, APRIL 8, 2010
- Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan MODERN B2B MARKETING | MONDAY, NOVEMBER 7, 2011
- Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Tips to Improve How You Segment Your Database ANYTHING GOES MARKETING | SUNDAY, JULY 4, 2010
- The Goal of Marketing – Trust FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
- 5 Tips and Tricks to Make Your Blog ROCK! FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- Email Newsletters: a Best Practice That Needs to Die LEADSLOTH | THURSDAY, AUGUST 5, 2010
- 3 out of 4 B2B deals are unqualified. Why Lead Scoring is so important. FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012
- Steps in the B2B Marketing and Sales Process – by Christopher Ryan GREAT B2B MARKETING | MONDAY, APRIL 18, 2011
- Buyer Personas are the Foundation upon which Demand Generation is Built FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
- Content Curation Best Practices LEAD VIEWS | MONDAY, AUGUST 29, 2011
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- 6 Ways to Better Qualify Your Leads MARKETING LEADERSHIP COUNCIL | MONDAY, FEBRUARY 13, 2012
- How to Become a B2B Lead Generation Master GREAT B2B MARKETING | TUESDAY, MAY 17, 2011
- The First (Almost) Clickable Direct Mail THE POINT | WEDNESDAY, FEBRUARY 10, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Are Your Marketing Leads Slipping Through The Cracks? SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 7, 2011
- Teleprospecting Teams – 3 Ways to Get What You Need From Them THE CRAP REPORT | TUESDAY, NOVEMBER 16, 2010
- Manic Depressive or Social Media Maniac? – by John Leavy GREAT B2B MARKETING | TUESDAY, JUNE 29, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Advanced Lead Scoring – Beyond Behavior and Demographics MODERN B2B MARKETING | FRIDAY, JUNE 3, 2011
- Five Reasons Lead Generation Is On Its Last Legs DIGITAL B2B MARKETING | THURSDAY, MAY 5, 2011
- Gone in sixty seconds? FOLLOW THE LEAD | THURSDAY, JUNE 24, 2010
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized? NUSPARK | SUNDAY, JANUARY 9, 2011
- Nine Simple Tactics to Drive a Higher Return on Trade Show Investment B2B LEAD GENERATION BLOG | SUNDAY, JANUARY 15, 2012
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 21, 2011
- Top 100 Qualities of a Great Teleprospecting Rep – #80: Inventive THE CRAP REPORT | MONDAY, JANUARY 18, 2010
- DMA Webinar: Top 10 Tips for Lead Nurturing Success THE POINT | WEDNESDAY, NOVEMBER 9, 2011
- Email Marketing: All Opt-Ins Are Not Created Equal MODERN B2B MARKETING | TUESDAY, MAY 31, 2011
- The 8 Stages Of Lead Nurturing Romance IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 14, 2011
- Inbound Marketing Analytics 101 THE EFFECTIVE MARKETER | WEDNESDAY, DECEMBER 14, 2011
- Email Autoresponders 2.0 in B2B Marketing ANYTHING GOES MARKETING | SATURDAY, FEBRUARY 21, 2009
- Free vs. Paid Content Marketing – How to Choose? MODERN B2B MARKETING | TUESDAY, JUNE 14, 2011
- Subscribers to Free Content are NOT Leads INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
- The 4 C’s of B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
- Lead Generation: Digital Strategies to Create New Sales Opportunities ACQUIRING MINDS | WEDNESDAY, JANUARY 26, 2011
- How to Conduct a B2B Marketing Content Audit FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
- Is Your Content Speaking to your Target Audience? LEAD VIEWS | MONDAY, JULY 11, 2011
- Manufacturers: Don’t Start a Lead Generation Campaign Without Sales INDUSTRIAL MARKETING TODAY | FRIDAY, FEBRUARY 24, 2012
- Industrial Blogs for Lead Generation Using Inbound Marketing INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 4, 2011
- B2B Lead-Gen: Top tactics for a crisis-proof strategy B2B LEAD GENERATION BLOG | SUNDAY, FEBRUARY 26, 2012
- When It Comes to Your Marketing Leads, Quality and Quantity Count B2B MARKETING TRACTION | THURSDAY, APRIL 12, 2012
- The Power of B2B Blogging in 2011 FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
- Facebook Advertising Tricks for B2B Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
- The New B2B Buyer Dialog: A Conversation with Kathleen Schaub THE POINT | FRIDAY, DECEMBER 17, 2010
- Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing SALES LEAD INSIGHTS | FRIDAY, JULY 22, 2011
- Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- 4 Lead Nurturing Campaigns to Run After the Sales Cycle IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 21, 2012
- Find New Customers is primed and ready for a great 2012! FEARLESS COMPETITOR | THURSDAY, FEBRUARY 2, 2012
- 6 Steps to Defining Your Value Proposition from MarketingSherpa IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 26, 2011
- How to Convert Marketing Leads to Sales INBOUND SALES NETWORK | THURSDAY, MAY 12, 2011
- Lead Nurturing and Scoring MARKETING GENIUS BLOG | TUESDAY, JULY 14, 2009
- B2B Lead Generation without Lead Nurturing is Doomed to Fail INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
- Take your B2B trade show booth from boring to spectacular. B2BMARKETINGSMARTS | THURSDAY, MAY 3, 2012
- What is Lead Scoring? MODERN B2B MARKETING | THURSDAY, JANUARY 13, 2011
- The 7 Second Test for B2B Marketers FEARLESS COMPETITOR | WEDNESDAY, JUNE 30, 2010
- B2B Success: Vacuum Maker Collects 40% More Leads B2B MARKETING BLOG | TUESDAY, MARCH 20, 2012
- The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts MODERN B2B MARKETING | THURSDAY, FEBRUARY 23, 2012
- Where Social Media Marketing Fits In Your 2012 Budget? MODERN B2B MARKETING | FRIDAY, JANUARY 13, 2012
- Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 12, 2009
- Use Content Marketing to Manage Industrial Sales Funnels INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 25, 2011
- Shocking Statistics about Lost Marketing Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 28, 2012
- 4Cs of B2B Marketing: Campaign, Customer, Channel, Content LOOPFUSE | MONDAY, NOVEMBER 1, 2010
- Poker Math and Marketing - Lead Equity SMASHMOUTH MARKETING | FRIDAY, NOVEMBER 14, 2008
- Poker Math and Marketing - Lead Equity SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 16, 2008
- My 5 favorite B2B marketing numbers. B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010
- How to Engage Prospective Buyers FEARLESS COMPETITOR | TUESDAY, APRIL 19, 2011
- 4 Reasons No One Likes Your Email Campaigns IT'S ALL ABOUT REVENUE | TUESDAY, MAY 1, 2012
- B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne MODERN B2B MARKETING | THURSDAY, DECEMBER 18, 2008
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