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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. BtoB Magazine Website: www.btobonline.com.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. Marketers tell us they just love this feedback.

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Who Owns the Pipeline, Marketing or Sales?

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With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. SLMA Radio is one of six marketing and sales shows for at-work listeners on the Funnel Radio Channel. But is this still true?

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Why Marketing Management Must Master Deep Digital Analytics

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I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

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PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

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Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. One of the funniest but also most illustrative responses came from The Bridge Groups’ Trish Bertuzzi who nailed it when she said: Companies are still thinking marketing automation (MA) is the silver bullet. form field completions).

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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It used to be commonly thought that you couldn’t track social media, but we can now get hard numbers to learn how many visitors a campaign drove to our website and how many of those visitors were converted into customers. Are We Returning to the Days of "One-to-Many" Marketing? Website: www.60secondcommunications.com.

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PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture

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Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. Be sure to check out the complete video!