Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

MARCH 4, 2014

API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. But that’s not quite right.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. To screen out marketing pitches, the system can exclude tweets with embedded links.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. It will feed the results back to the client''s CRM or marketing automation, which themselves will highlight any changes.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Such emails would otherwise be invisible to the marketing automation system.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 9, 2008

Pergolino’s blog also has an entry with a long list of “ Marketing Automation People on Twitter ”, which has already wasted several hours of my precious time. Tags: marketing automation twitter software selection demand generation. Thanks a bunch, Maria.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. microblogs (Twitter, Friendfeed , etc.), Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Tags: demand generation marketing automation marketo. I lost track."

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

MAY 3, 2013

The social listening features can monitor Twitter for keywords and Tweets by specified individuals. These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. Would it be even cooler to call them grafs or, better still, grafz?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

MARCH 12, 2010

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JULY 7, 2017

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Social media is still a major focus for Lexer.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. You can call this Account Based Marketing if you like; Mariana does.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. customer data platform customer management data-driven marketing integrated marketing software marketing automation'

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 14, 2009

Of course, the listening platforms can also post social media messages, as can the social media features now found in many marketing automation systems. What distinguishes Spredfast is that marketers can schedule their posts through the life of a social media campaign, rather than simply replying or initiating conversations on demand.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MAY 27, 2009

The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. The demand generation / marketing automation system is the obvious place to do this, rather than asking each sales person to do it for herself.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. The work adds up so quickly that most marketers can’t afford to do it. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

MARCH 24, 2016

I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. Back to team sports.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JULY 23, 2009

Marketing automation vendors should take heed. Come to think of it, so should marketers. By coincidence, a random Twitter post this morning pointed me to the blog of Web usability guru Jakob Nielsen. Summary: Web usability guru Jakob Nielsen has proven that simple usability tests are highly effective. Fair enough.

Studies 120

Studies Marketing Automation Services Case Studies Vendors 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 27, 2009

These links are typically placed in an email created by a salesperson or marketer. The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 1, 2009

DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. But they don’t intend to become a lead management system. I'd say that's significant.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JUNE 22, 2014

Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. Leads can also be imported from marketing automation or CRM systems to be tracked and enhanced.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 14, 2016

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. The messages can include different forms of dynamic content including recommendations, coupons, and banners. Next year it will add display ad audiences and Facebook Custom Audiences.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Demand Marketing Management 120

Customer Experience Matrix

JUNE 4, 2012

I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). You won’t be surprised to learn that most of the changes involve social and mobile marketing, today's two hottest areas in marketing in general. The first step in the process is to update the list of questions.

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2016

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. On reflection, this is absolutely correct – it is why there are already so many different uses of machine learning across the marketing landscape.

Design 120

Design Planning Marketing Management Marketing Automation Services 120