ViewPoint

DECEMBER 20, 2011

Marketing automation. B2B marketing and sales strategies and tactics. Return on marketing and sales investment. Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

JUNE 28, 2012

He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways. ” Moving from Inbound vs. Outbound to Continuous Digital & Social Dialog. The next one to three years is make or break time on this.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

JUNE 8, 2012

Social Megaphones, Trustability and Great Customer Experiences. She also notes that it costs less to retain current customers than to find new ones, and this points to trustability, great customer service and great customer experiences as being top priorities for marketers. High Outbound Presence Drives Inbound at the Right Time.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

JUNE 6, 2013

According to Buyerology founder and principal, Tony Zambito, buyer constantly changes; however, B2B marketers should monitor important trends. A teaser video followed by a gated series offer that launches a marketing automation solution can result in building quality leads. Via iMedia Connection. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

APRIL 10, 2012

The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales. The Fight for Marketing & Sales Alignment.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

FEBRUARY 12, 2013

Not after work if hanging out socially. Review lead scripts, web content in development, webinars in development, videos in development, best practice documents in development, talk about marketing automation in their terms not marketing terms, make them part of your team, your process. Instead, focus input on specifics.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

SEPTEMBER 15, 2011

And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.—to The sales rep becomes one delivery mechanism, albeit a very important one, in telling the story. —to round out the dialogue.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

JULY 26, 2018

Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. Social media. Retweets are common from the guest’s marketing staff. Nurture material.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

SEPTEMBER 27, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Dave talks about the significant transformations that are occurring in marketing groups ITSMA works with. Marketing groups are facing a large number of challenges in areas like the following: New marketing technologies.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

FEBRUARY 21, 2011

The innovation and diligence in pioneering physical and social science discoveries of: 10. Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet).

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

MARCH 22, 2011

Tony Zambito, Founder of Goal Centric and an expert in buyer personas, agrees that "in the social age it is even more important to consider the buying experiences of all the potential persona types." Social Consumer or Business Persona: Active social participants. Creating a Remarkable "Social Customer" Experience.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

SEPTEMBER 19, 2011

Is it the Marketing Automation system, without which 100% follow-up would be lost? Without the Marketing Automation process, customer needs would not be profiled, follow-up would be 200-300% less and salespeople would be pursuing prospects with so little information that they appear blind to the prospects’ needs.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Automation 120

ViewPoint

JULY 19, 2012

And as marketers, we really need to look at how to have a unified conversation tying the various tactics together—from how does the conversation begin to how we progress and intensify—so that we can progress from early interest to now more of a purchase intent.” There are groups that are driving ROI from social media.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. I can collect as much information as possible.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JULY 9, 2015

Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. They create a single workflow using a top of the funnel product that combines and processes their emails, calls, social touch points, and even includes accountability. Why did we ask? And sales is sick of it.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

APRIL 13, 2012

He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Two reasons why marketing automation will reach a tipping point this year. Marketing: Be provocative and make social media systematic.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Creation of an employee social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

JULY 21, 2011

In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

JUNE 15, 2016

Marketing Automation Management. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. CRM Management (grading of the inquiry).

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 5, 2015

It’s good to think outside of marketing automation. Phone, postal letter, and social media add to the mix. Too often I see marketing automation systems set up with triggered emails that are irrelevant and downright annoying to the prospect. Personal nurturing. and a variety of message types.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120