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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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For B2B Marketing, Email Should be Personalized and Targeted. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. From #SXSW: Charting the Road Ahead for B2B Marketing.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

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Marketing automation. B2B marketing and sales strategies and tactics. Return on marketing and sales investment. Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook.

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Best of PowerViews: Are You Tenacious About Sales Follow Up?

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I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Jamie Turner, The 60 Second Marketer, Are We Returning to the Days of "One-to-Many" Marketing?

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Social media has to be considered, too, in the context of the buyer’s journey.

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