Anything Goes Marketing
FEBRUARY 11, 2014
The Modern Marketer''s Field Guide is a must read for any marketer that is looking to. Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media'
Anything Goes Marketing
DECEMBER 27, 2013
Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective.
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Anything Goes Marketing
NOVEMBER 15, 2009
To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). I have added a few though.
Anything Goes Marketing
SEPTEMBER 13, 2009
Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Tweet This!
Anything Goes Marketing
APRIL 7, 2010
Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Don’t assume that just because you tweet that people read it.
Anything Goes Marketing
DECEMBER 21, 2009
Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.
Anything Goes Marketing
JUNE 29, 2009
This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. For example, I use email templates in Outlook that I've created using my marketing automation tool. You may have counted 9 points and said “what gives?”.
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