Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Webbiquity
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.
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Act-On
NOVEMBER 7, 2023
Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. In other words, re-using your content will improve your entire content marketing program’s ROI. We don’t republish our content.
KoMarketing Associates
JUNE 2, 2022
As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.
KoMarketing Associates
MARCH 28, 2023
As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year.
Act-On
DECEMBER 9, 2023
Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. An insurance marketer, for example, might receive the same eBook twice (oops!).
Oktopost
JUNE 1, 2023
Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.
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