Remove sales

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

ViewPoint

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. I’m not suggesting you ditch marketing automation altogether. In most companies, leads are sent to the sales force too soon.

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Who Owns the Pipeline, Marketing or Sales?

ViewPoint

It’s referred to as the sales pipeline and it’s owned by sales people, right? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. Traditionally few would contest who owns the pipeline in any organization.

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Marketing Automation Software that Delivers the Most Data Wins!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What this means is, those companies with the most marketing toys really do win! i Really, how do you argue you with this?

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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

ViewPoint

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

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What if Marketing Automation had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I have chosen Marketing Automation for this month and next month I would like to undertake the same exercise for CRM.

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The 11th Question to Ask Before Buying a Marketing Automation Solution

ViewPoint

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”