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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?” In fact, there are studies that prove how working from home can actually increase productivity when managed correctly.

Product 52
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A 4-step guide to creating a self-service marketing organization

Martech

“Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. The best way to be more productive yourself is to train others to do their own work and do their own work better.

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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

In fact, prioritizing requirements is the most important discussion buyers can have when selecting a product. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. Naturally, people will disagree with some of my weights. But that’s a healthy debate. So bring it on. -

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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

It analyzes the situation of a hypothetical company facing a major product recall. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. Tags: demand generation marketing automation social media optimization. Tune into the Webinar for more details.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.