Customer Experience Matrix
NOVEMBER 14, 2016
Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
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Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. So let’s look at some more data that illustrates the trouble in marketing automation paradise.
Customer Experience Matrix
AUGUST 6, 2013
One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Integrations with ACT!
Customer Experience Matrix
NOVEMBER 19, 2011
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Change the Present.
Customer Experience Matrix
JUNE 4, 2014
The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). So it''s correct that results ultimately depend on users rather than technology, but not in the simplistic way this is often presented. If anyone has a better solution, I''m all ears.
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