Industrial Marketing Today

SEPTEMBER 3, 2010

You don’t have that kind of a marketing budget; smaller as it may be in these tough times, yet a lot is expected of you or your marketing team. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Buying Cycle Planning 60

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. WHEN : When on the sales cycle do you expect to engage with your prospects? How are you using email marketing to reach and engage with your target audience? Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Hold some in reserve to use as an offer during an inside sales call to follow-up.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Pam Didner

APRIL 2, 2021

How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021. How Does Content Marketing Drive Sales. Content Marketing Tools. So, what is content marketing? White papers. Final Words.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Benefit: An audit is an essential process to kickstarting your marketing strategy.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 91

Top of Funnel CMS Development Content Marketing Ad Building 91

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . MarketingSherpa found using personas increases revenue by 171%. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ActiveDEMAND

DECEMBER 13, 2018

We also have 4 unique personas from a front-line worker to CEO. Do we have different personas per industry? This level of personalization is possible with marketing automation like ActiveDEMAND. Target by buyer persona. Now make your website just as targeted by swapping out the hero banner based on the persona.

Marketing Websites 49

Marketing Websites Paid Search Agency Case Study Case Studies 49

SnapApp

APRIL 7, 2016

Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. Curata features powerful analytics that measures performance and sales pipeline impact. Outside of YouTube, more B2B-focused video marketing resources include the following: 26.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Scoop.it

NOVEMBER 2, 2021

A content marketing strategy might fail for several reasons like; A lack of preparation Buyer personas do not exist. There will be no marketing efforts. Then there are transactional searches, such as “purchase marketing automation” and “subscribe to the b2bml blog.”

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing. 1) Write Content for Your Buyer Persona.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. Cold emails generate more sales, allow you to network with more people and get you more subscribers.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

SnapApp

DECEMBER 14, 2016

Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Sales enablement. Segment these campaigns based on each persona of yours and speak to their unique needs. Personalization. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. So how do you avoid wasting your time on the wrong content marketing approach? There’s just one problem.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. So, what are these unconventional methods to generate B2B sales leads? Tailor content for B2B sales leads. How can you tailor your content marketing to the right B2B audience?

Sales Qualified Leads 65

Sales Qualified Leads B2B Sales Sales Leads High Quality Lead 65