Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012.

Marketing Automation Services 100

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Everything Technology Marketing

JANUARY 1, 2011

Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

Work Management 100

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Everything Technology Marketing

FEBRUARY 26, 2013

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

Enterprise Management 100

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Everything Technology Marketing

APRIL 12, 2011

This finding doesn't come as a surprise considering that content marketing has emerged as a B2B strategy primarily to drive inbound lead generation (in response to outbound B2B tactics becoming increasingly ineffective). Content not critical for social media engagement?

B2B Marketing 100

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Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Delving deeper into what matters to your customers is the key to growing revenue.

Allocation 100

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Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

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