ViewPoint

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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Why Marketing Management Must Master Deep Digital Analytics

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The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Does Marketing Own the Pipeline?

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

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If you don’t have a marketing automation tool, get one. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players.

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Good Reads for B2B Sales - Selling at Every Level

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Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Via Marketo B2B Marketing and Sales Blog. Via Harvard Business Review online/HBR Blog Network.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?