ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

NOVEMBER 16, 2020

Adobe Certified Expert- Marketo Engage Business Practitioner, Adobe Certified Master – Marketo Engage Architect, SFDC Certified Administrator, 7x Marketo Champion, Atlanta Marketo User Group Leader, Part of 2020 Fearless50, 2x Marketo Champion Alumni Ambassador. Certifications (and more!):

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

ANNUITAS

MAY 5, 2020

What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

MAY 13, 2020

But effective demand marketing should do more than merely engage at this stage; rather, it should Engage and Nurture forward to a Conversion point – driving initial, forward buyer progression, which a lead developer or seller can then pick up on and carry forward. We talk about orchestrating marketing technology in this article.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

MAY 31, 2023

.” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. He called for a new approach that is more personalized, data-driven, and focused on the customer journey.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

MAY 28, 2015

Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

JUNE 24, 2013

This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer to name a marketing technology and odds are they will shout out the name Marketo or Eloqua. News & Press'

Eloqua 100

Eloqua Press Marketo Marketing Automation 100

ANNUITAS

FEBRUARY 27, 2014

A Demand Strategy does not start with a marketing technology solution. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. This is far from what should be happening. This couldn’t be more true.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

OCTOBER 27, 2023

Landscape Implications Salesforce continues to outpace its peers when it comes to both generative AI and a completeness of GTM automation vision.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

MARCH 18, 2019

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

MARCH 20, 2014

Marketing owns 2/3 of the revenue process today. Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? 3) why @marketo ? RT @CventMarketing Thoughtful marketing agility is understanding your customers better than your competitors. no longer the “arts and crafts” function for the brand.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 19, 2015

Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. A great opportunity to connect with (and learn from) some of the folks that have really learned how to get the most out of marketing technology. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

OCTOBER 26, 2018

In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler. How are your automated outbound nurturing efforts technically structured in Marketo? Are you date-stamping when key activities take place to understand a buyer’s critical path? Outbound Nurture Program Architecture.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

MAY 19, 2015

It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

ANNUITAS

JUNE 15, 2011

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100

ANNUITAS

APRIL 15, 2015

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. Increasing digital engagement.

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100