Smashmouth Marketing

FEBRUARY 17, 2011

With all the rage of inbound marketing and marketing automation, or the sexiness of a great creative campaign, marketers can sometimes forget that the ultimate goal of every program is to get a prospect engaged with a sales person. They want people to guide them through the process.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

NOVEMBER 17, 2009

The process: Send business cards to Green Leads, wait a week Leads are returned in spreadsheet format Leads can be imported into Outlook, LinkedIn, Salesforce or other CRM or Marketing Automation systems Business cards are returned or recycled To celebrate all the networking, business card exchanges and great relationship building that will happen (..)

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

NOVEMBER 4, 2009

jcstone3 : Account marketing needs crop rotation, colonization, and continuation strategies #B2buniversity. AKrizzle : RT @KathleenBostick : SF.com does not really have marketing automation. RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

DECEMBER 8, 2010

These last two are interesting additions because some people put email marketing in the category of "inbound" when in reality it is originally an "outbound" technique -- the action item is an inbound lead.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MARCH 29, 2010

Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. Research 101 - Gone are the days of just dialing a list top to bottom.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

AUGUST 19, 2009

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

No matter what technology you utilize -- Twitter, blogs, community participation, marketing automation tools, etc - if what you're saying is not relevant for your target audience, the technology won't make a difference. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

No matter what technology you utilize -- Twitter, blogs, community participation, marketing automation tools, etc – if what you’re saying is not relevant for your target audience, the technology won’t make a difference. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JANUARY 19, 2023

A simple contact form landing page pulls in top-of-the-funnel leads (what we call MQLs) that need to be nurtured in your Marketing Automation system by providing more valuable information and score ing them to get them to the point of being “sales-ready”. Green Leads provides this on a Cost-per-Lead (CPL) basis.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130