Onalytica B2B

JULY 17, 2018

I am passionate about automation of any kind (Marketing automation, artificial intelligence and robotics). Because I am interested by many new things, all the time, Business Intelligence kind of came naturally when I started doing international business with African countries 10 years ago.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

JANUARY 12, 2018

There are a lot of core parts of the marketing tech stack that are ripe for disruption: marketing automation comes immediately to mind, but also email and even direct mail. Mautic in marketing automation, Klaviyo in email, and PebblePost in DM are challenging the entrenched norms in each of those respective categories.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

SEPTEMBER 18, 2017

If content becomes that colourless, odourless fluid that we pump into our marketing automation machines, we’re losing something important. Content can move markets. That content can capture and celebrate your values and beliefs so that your prospects really understand what you’re about. But only if you aim high.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

JANUARY 18, 2018

Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

DECEMBER 13, 2017

My enthusiasm for the platform has never waned in my almost eleven years being a Facebook marketing expert. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? Social customer care – where Messenger and marketing automation meets with highly personalized human interaction.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 16, 2015

A third factor to consider is that managing this complexity will require the increasing use of digital marketing automation software to handle the complexity, capture the data and to do it at scale. Marketing is no longer just a creative pursuit but driven by technology and big data.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 20, 2017

Are the followers of a gamer really going to engage with a post on a B2B marketing automation tool, just because it’s a gamer posting it? To carry on with the above example, a high profile B2B marketer referencing your B2B marketing automation tool in a LinkedIn update or blog post will be extremely relevant and effective.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207