Marketing Automation Related Topics 
Marketing Craftmanship
AUGUST 18, 2017
Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The error of many companies using Marketing Automation? Can Marketing Automation Save Itself from Extinction?
Marketing Craftmanship
SEPTEMBER 18, 2020
Similarly, some companies are always seeking a marketing tactic or gimmick in hopes of generating immediate results. Two current examples of perceived magic bullets include content marketing and marketing automation software. Neither of those initiatives are quick fixes. Lacking A Meaningful Plan.
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Marketing Craftmanship
MARCH 12, 2020
Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. expose information indirectly to a large audience. You’re firing at a flock of ducks, hoping you might hit a few.
Marketing Craftmanship
AUGUST 31, 2018
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises.
Marketing Craftmanship
JUNE 6, 2018
Unfortunately, as the complexity of the tools and tactics increases, they become more difficult for CMOs to manage (and explain), and more likely that their CEOs will believe that marketing is disconnected from what they believe is most important…which is revenue generation.
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