965 Articles match "Marketing Automation"

The Latest from the B2B Marketing Community

Wednesday, September 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%
 
Wednesday, September 1, 2010
Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. PT: What do you see as the most important aspect of the B2B marketing space for the next year? That’s important.
 
Wednesday, September 1, 2010
The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers. It means that you identify market trends, then define a strategy for lead nurturing, and then implement it. New Marketing Technology.
 

The Best from the B2B Marketing Community

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. So here’s the list. Thanks!
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in. 8220;Isn’t that Search Marketing?&#. Inbound Marketing is more than just SEO.
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.
Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. Key Metrics.
But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. Tags: Blog Posts Inbound Marketing Inbound Marketing Automation Marketing Automation Usability Testing no additional costs).
As a response to my posts  7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing influenced pipeline. Conclusion.
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. The marketer assembles information about the target audience.
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of Marketing Automation.
So you have heard that Marketing Automation is going to turbocharge your revenues? But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. That ranges from email marketing to sales lead tracking. Email marketing (e.g.