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Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
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Friday, April 24, 2009
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. So here’s the list. Thanks!
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Tuesday, June 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in. 8220;Isn’t that Search Marketing?&#. Inbound Marketing is more than just SEO.
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Thursday, February 4, 2010
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.
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Thursday, September 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. Key Metrics.
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Friday, April 16, 2010
But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. Tags: Blog Posts Inbound Marketing Inbound Marketing Automation Marketing Automation Usability Testing no additional costs).
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Sunday, August 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing influenced pipeline. Conclusion.
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Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. The marketer assembles information about the target audience.
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Monday, November 16, 2009
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of Marketing Automation.
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Tuesday, July 21, 2009
So you have heard that Marketing Automation is going to turbocharge your revenues? But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. That ranges from email marketing to sales lead tracking. Email marketing (e.g.
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