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Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.
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Friday, April 24, 2009
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet!
BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing A couple of people recently asked me which blogs I’m frequently reading. So here’s the list.
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Thursday, February 4, 2010
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. By following this quick checklist, you will make sure your marketing automation campaigns continue to help leads move through your pipeline and keep your sales team happy.
Every week
Look for big changes in PPC, SEO, or email campaign results that may indicate a form or link
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Tuesday, June 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in.
“Isn’t 8220;Isn’t that Search Marketing?” But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.
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Tuesday, July 28, 2009
0160; Any clickthroughs or thought leadership downloads from the social media address can be contributed to social media marketing.
Tags: Social Media campaign management integrated campaigns Marketing automation marketing campaign reporting social medi Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other. 0160; Even if you use a URL shortener that allows you to track responses you will not see
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Tuesday, July 21, 2009
So you have heard that Marketing Automation is going to turbocharge your revenues? But for some organizations it may be too early to invest in Marketing Automation .
Let’s first define Marketing Automation. Marketing Automation is about automating online marketing Often that’s true. And before you make a purchase into one of these solutions you should ask yourself: is Marketing Automation right for me?
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Wednesday, August 19, 2009
In selecting marketing automation software, there are considerations that go well beyond features and functionality. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation. In this short but information-packed video, Abe Wagner , co-founder and V.P. Abe discusses a number of key considerations,
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Tuesday, June 2, 2009
do what one marketing
automation automation system can do.
Even if the cost for a holistic marketing
solution When using multiple systems this is impossible, which makes all marketing
decisions decisions based off of them in the future risky since the Recently, I read an article about the Ten Small Business
Lead Lead Nurturing Tools
after
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Tuesday, June 30, 2009
Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website.
Or is it better to keep those tools separate? I
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Monday, September 14, 2009
Marketing in a smaller business can be challenging. Her team works with the largest and fastest growing community of SMB customers in the marketing automation space. (If this video doesn't load, click here to watch Heather's Marketing Automation for SMB Organizations video) Heather looks at a number of areas that are key to marketing automation success for SMB organizations: - Auto-responders on web forms - Simple lead nurturing - Real-time alerts for your sales team - Tradeshow follow-up - Webinar marketing And with each one, she provides actionable information
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