Lattice

MARCH 22, 2016

After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation. Finally, predictive analytics platforms make the predictive scores and account-level insights and data available in real-time to your ad platforms, marketing automation systems and CRM systems.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation. Finally, predictive analytics platforms make the predictive scores and account-level insights and data available in real-time to your ad platforms, marketing automation systems and CRM systems.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MAY 24, 2016

But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems. Marketers can then nurture each of these contacts until the account is ready for sales engagement.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 16, 2016

Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

NOVEMBER 18, 2015

How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. And who among us doesn’t need to hit the ground running in 2016?

Top of Funnel 100

Top of Funnel Analytics Demand Lead Ranking 100

Lattice

DECEMBER 1, 2015

And, not surprisingly, a lot of it had to deal with what the new tech stack will look like, from new tools to integrations: Shaking up the Stack – Everyone has a stack, but marketers are breaking free of the days when the only piece of software they used was a marketing automation platform.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JANUARY 6, 2016

Low Leads (ex: D) = Nurture via marketing automation. High Leads (ex: B) = Call within 3 days and keep trying at least 4 times to connect. Medium/Average Leads (ex: C) = Call within a week and keep trying at least 3 times to connect. Webinar Invitations. Create an exclusive online event for your highest scoring leads.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

OCTOBER 5, 2016

For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone. Each of these signals is fed into predictions of future purchases.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190