Buzz Marketing for Technology

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. . - Buyer personas and the importance of knowing your buyers. Visit [link] to learn more.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. Marketing needs to be more Adaptive! Visit [link] to learn more.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO.

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.