Marketing Automation - B2B Marketing Zone

ANNUITAS GROUP JUNE 28, 2011 Marketing Automation by the Numbers (New Graphic) I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. MORE >>	ANNUITAS GROUP AUGUST 23, 2011 The Results Are In…And They’re Not Pretty Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. In spite of adopting and implementing technology (Marketing Automation, CRM, etc,) to support connecting with the buyer, neither marketing or sales is getting it right. Lead Planning. MORE >>	RECENT POSTS MAY 16, 2012 \| ANNUITAS GROUP Not All Advice is the Right Advice APRIL 12, 2012 \| ANNUITAS GROUP Upon Further Diagnosis… MARCH 21, 2012 \| ANNUITAS GROUP Don’t Blame Me! JANUARY 4, 2012 \| ANNUITAS GROUP 2012 Resolutions for the B2B Marketer DECEMBER 21, 2011 \| ANNUITAS GROUP Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) DECEMBER 13, 2011 \| ANNUITAS GROUP Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management
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ANNUITAS GROUP APRIL 26, 2011 Five Myths of Lead Management Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Myth #2: Lead Management Is a Marketing-only Initiative. MORE >>	ANNUITAS GROUP MARCH 21, 2012 Don’t Blame Me! I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. Marketing Automation MORE >>	ANNUITAS GROUP NOVEMBER 22, 2010 Four Reasons to be Thankful You’re a B2B Marketer I have said over and over that there is no better time to be a B2B marketer. m not one of those who skips right to Christmas), I have offered up four reasons that you should be thankful you’re a B2B marketer. It seems that marketing’s role has always been similar to that of the unwanted stepchild that is played out in Disney movies. MORE >>	ANNUITAS GROUP DECEMBER 21, 2010 Five New Year’s Resolutions for the B2B Marketer Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Marketing must follow suit. MORE >>
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ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
Interview with Adam Blitzer, Co-founder and COO, Pardot

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. AG: The role of marketing continues to evolve, as more is demanded from organizations. MORE >>

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ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011
An Interview with Jonathan Block from SiriusDecisions

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. Remember, the key word here is “automation.” MORE >>

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ANNUITAS GROUP | MONDAY, APRIL 11, 2011
The B2B Sales Role in the New Buying Process

It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. the sales person). MORE >>

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ANNUITAS GROUP | MONDAY, JANUARY 10, 2011
An Interview of Steve Gershik of 28Marketing

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. Happy 2011! MORE >>

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ANNUITAS GROUP | TUESDAY, MAY 24, 2011
An Interview with Jon Miller, Co-Founder of Marketo

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Industry News Marketing Automation MORE >>

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The Benefits of Data Management ANNUITAS GROUP | TUESDAY, FEBRUARY 1, 2011
Four Things to Consider Before You Buy Marketing Automation ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
If It’s Too Good To Be True… ANNUITAS GROUP | WEDNESDAY, DECEMBER 7, 2011
Automation and The Sales Funnel #marketingautomation ANNUITAS GROUP | WEDNESDAY, MAY 4, 2011
Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo ANNUITAS GROUP | WEDNESDAY, JANUARY 19, 2011
Exciting Time for Marketing Professionals ANNUITAS GROUP | MONDAY, JULY 18, 2011
A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
Defining Moments ANNUITAS GROUP | THURSDAY, MARCH 10, 2011
The Characteristics of Revenue Generating Companies ANNUITAS GROUP | WEDNESDAY, JUNE 15, 2011
Why We Are Vendor Neutral ANNUITAS GROUP | MONDAY, DECEMBER 6, 2010
Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) ANNUITAS GROUP | WEDNESDAY, DECEMBER 21, 2011
Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012
Upon Further Diagnosis… ANNUITAS GROUP | THURSDAY, APRIL 12, 2012
2012 Resolutions for the B2B Marketer ANNUITAS GROUP | WEDNESDAY, JANUARY 4, 2012
Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management ANNUITAS GROUP | TUESDAY, DECEMBER 13, 2011
Click Z – Taking the First Steps Towards B2B Marketing Automation ANNUITAS GROUP | MONDAY, NOVEMBER 7, 2011
Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management ANNUITAS GROUP | THURSDAY, AUGUST 11, 2011
The Annuitas Group and Harte-Hanks Announce Strategic Alliance ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25% ANNUITAS GROUP | THURSDAY, JULY 7, 2011
Apples and Oranges ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010
5 Reasons Why Marketing and Sales Technology Just Won’t Work ANNUITAS GROUP | TUESDAY, SEPTEMBER 7, 2010
What’s Worth More? ANNUITAS GROUP | TUESDAY, SEPTEMBER 21, 2010
An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report ANNUITAS GROUP | SUNDAY, OCTOBER 17, 2010
Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010

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