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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. . Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Hubspot is probably both the most active and most popular blog of this list. Marketbright blog.

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Why You Need a Lead Nurturing Strategy

LeadSquared

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. Authentic website content, tapping into social media and paid retargeting are just a few avenues which have seen a sharp spike. It is quintessential to consistently touch base with your leads using content that is specific to the buying stage they are in.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Offering up an email address, subscribing to a newsletter, following on social media, all of these actions demonstrate a visitor's interest. Automatic emails, new content notifications, RSS feeds and social media updates can all be automated to deliver valuable information to previously engaged visitors on a regular basis.

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B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion - B2B Marketing Savvy , September 17, 2009. What is a Social Business?