Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009 Twitter for business: Four breakthrough insights - grow - Practical Marketing Solutions , July 12, 2009 Why Being Visual Can Bring Beautiful Business Results - Content Marketing Today , September 18, 2009 It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing .  We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly. 

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Part of the reason I expect convergence to happen is that it’s already taking place. (The The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.) Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own.