strategy 
Customer Experience Matrix
JUNE 30, 2010
Other vendors – notably Pardot – have followed a similar cost-removal strategy. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LoopFuse’s price-driven approach is one such strategy. But LoopFuse may have been more focused than anyone else.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. We generate, score and manage leads to sales completion and integration with Salesforce.com. But getting back to our category, we are often compared against Eloqua and Manticore.
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Customer Experience Matrix
JULY 3, 2008
Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. The company’s long-term strategy is to expose its platform so that other people can build their own applications with it.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
B2B Marketing Zone Posts
MAY 3, 2010
Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010 Why An Effective Content Strategy is Fundamental to Effective Content Marketing We hope you’re a firm believer in the value of content marketing. There were a lot of negative comments, saying there will be no use or impact. I disagree.
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