Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. . Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

B2B Marketing Zone Posts

AUGUST 3, 2009

The following are the top items based on social signals. Why you need to build your Social Capital? Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Social Media (137). Hot Topics.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Social networking stuff fits here too. We generate, score and manage leads to sales completion and integration with Salesforce.com. Just makes it easier to manage all the stuff. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2010

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. In the case of marketing automation, landing pages encroach on Web hosting and search engine optimization vendors while marketing databases encroach on CRM and social media management.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40