sales 
LeadSloth
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Market2Lead Probably Got A Good Deal. Market2Lead was one of the early Marketing Automation vendors. Marketing & Sales Belong Together.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades.
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Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
JUNE 30, 2010
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. who are entering this market from a different direction.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.
Customer Experience Matrix
JULY 8, 2009
Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems. Their ranking is still very low, but has increased substantially.
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