Customer Experience Matrix
NOVEMBER 16, 2014
When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The system lets members send a list of questions to multiple vendors and tabulates the results, allowing more detailed anonymous research.
Customer Experience Matrix
JULY 22, 2010
This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. But what, exactly, will the consolidation look like? The obvious candidates are CRM vendors.
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Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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