relationship 
LeadSloth
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Market2Lead Probably Got A Good Deal. Market2Lead was one of the early Marketing Automation vendors. People asked my opinion on this acquisition.
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.
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Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting. New user interfaces. So much for 2009.
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. This is less of an issue for larger firms, who have relationships throughout their clients’ organizations.
Customer Experience Matrix
MAY 25, 2010
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle.
Customer Experience Matrix
FEBRUARY 13, 2009
Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) SFDC" stands for Salesforce.com.) Eloqua volunteered that they couldn’t do this, which I appreciated.
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