Customer Experience Matrix

NOVEMBER 2, 2010

ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 8, 2009

Silverpop's figures may also be inflated by its consumer email production business. My general interpretation of these numbers is that demand generation remains a dynamic market -- new participants can still enter successfully if their product and pricing are attractive enough.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Loopfuse has published pricing for their paid products, and they have a low-overhead sales model.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

MARCH 26, 2009

They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. These organizations have marketing operations staff members whose entire job is to set up campaigns. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus).

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Tomorrow People

MARCH 5, 2012

Often, this entails some form of information or product trial intended to help solve the visitor's problem. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Lead Nurturing Automates the 3 Points. Effort Versus Results.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. Market2Lead had something similar but is no longer sold.) available to different user groups.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Those are presumably the firms in Oracle's target market.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

NOVEMBER 18, 2009

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 24, 2009

release of his flagship product, scheduled for March 3. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

FEBRUARY 22, 2011

What features or products are they interested in? Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Get off on the right foot and don't let leads slip through the cracks with an automated lead nurturing campaign.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. The Ugly Baby (Product) Dilemma - Phoenix Rising , July 20, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Time to Replace your Online News Room with Facebook!

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Content Marketing for Product Customization - Marketing Interactions , September 27, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Social Media will Disrupt every Function in your Company - Buzz Marketing for Technology , September 30, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

FEBRUARY 13, 2009

This isn’t necessarily so terrible, although your negotiating position will be weak and you might have missed another, better product. So, the bottom line is that you really do need to look at product details early in the selection process. Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each. Or, more precisely, I excluded functions that are more or less equally easy to use in the different products. For example, every demand generation system provides an editor to create emails.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Hubspot

JANUARY 7, 2013

It’s no longer good enough to have a great product. They emptied their wallets because they LOVE Apple as a brand , and trust it enough to buy whatever product it releases. Companies need to have a great brand and customer relationships, too. 3) Personalize with relevant content.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

SnapApp

JUNE 5, 2018

Increasing sales productivity is one of the most powerful growth levers for any company. Here is a quick breakdown of the different lead types to consider: Prospects : These people fit your buyer persona, but have not expressed an explicit interest in your product or service yet. You’ve heard the saying, “time is money”.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. With distributed marketing teams, marketing automation is key to supporting closed-loop marketing processes and for allowing remote teams to be more collaborative and productive by simplifying and automating key processes. Kristin Hambelton, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 30, 2015

Not everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course. This offer can get more specific as to the products and services you offer.

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Hubspot

DECEMBER 18, 2012

You’ve never spoken to this person before, and you’re about to try to convince them that your product or service would be beneficial to them. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle. Are you sending them further information about your product(s)/service(s) or company?

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Here’s the problem. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Could Facebook become a Lead Nurturing platform? But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40