B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. But the other presenters disagreed, largely arguing that the separate groups have distinct needs. Is Salesforce.com a threat to vendors of marketing automation solutions?
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