Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

But the other presenters disagreed, largely arguing that the separate groups have distinct needs. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

So, having run out of reasons to delay, let me present the results. I tried to find items that could be judged objectively as present or not, without too much evaluation on my part of how well or poorly they had been implemented. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Market2Lead 120

Customer Experience Matrix

JULY 3, 2008

Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) I might as well put them into writing so I can freely enjoy the weekend.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120