Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 fax (special relationships with broadcast fax vendors) 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Hubspot

JANUARY 7, 2013

You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. That's why we want to make sure you keep these big picture relationships in mind.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

OCTOBER 10, 2012

As one of the most powerful tools available to marketers today, workflows enable you to build stronger relationships with your leads, send higher quality leads to your sales team, and save more of your time as a marketer. Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

SnapApp

JUNE 5, 2018

There are many benefits to having a symbiotic marketing and sales relationship: Sales teams can send a link to every prospect who asks a specific question. Takeaway : 90% of the buying process is over before a B2B prospect ever talks to a sales person. Gleanster Research). It’s one of the fastest ways to boost sales productivity.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

The way that we establish trust and relationships with buyers is through authority. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40