LeadSquared
AUGUST 28, 2019
According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. After that, you’ll have to sit down and create highly relevant content & shoot them to the right person, at the right time. While this might seem like a lot of effort, the results of a well-implemented system of personalized content are second to none.
Customer Experience Matrix
JUNE 30, 2010
Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. who are entering this market from a different direction.
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Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 9 Now what? 0 0 0 0 0.5
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. I also promised a blog post on the topic.
Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.
Smashmouth Marketing
MARCH 19, 2009
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Haven't you ever heard a sales person say that they created an opportunity?
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