Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. This is less of an issue for larger firms, who have relationships throughout their clients’ organizations.
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Customer Experience Matrix
NOVEMBER 18, 2009
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management.
Customer Experience Matrix
FEBRUARY 4, 2009
Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.
Customer Experience Matrix
FEBRUARY 13, 2009
Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) SFDC" stands for Salesforce.com.) Eloqua volunteered that they couldn’t do this, which I appreciated.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. We generate, score and manage leads to sales completion and integration with Salesforce.com. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing?
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