article thumbnail

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors.

article thumbnail

Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. SEO Optimization - 3 Steps to Success - LeadSloth , July 14, 2009.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

The most common added function is sales force automation, but some also offer different combinations of e-commerce, order processing, customer support, blogging, Web site optimization and paid search. On one level, this broader scope makes perfect sense.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

article thumbnail

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

But Facebook? Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile… Hot Topics.