measurement 
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.
Customer Experience Matrix
JUNE 30, 2010
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis.
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Customer Experience Matrix
JANUARY 5, 2010
Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).
Customer Experience Matrix
JULY 8, 2009
Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration.
B2B Marketing Zone Posts
AUGUST 3, 2009
Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Measurement (67). Time to Replace your Online News Room with Facebook!
Customer Experience Matrix
FEBRUARY 4, 2009
They focus on email nurturing campaigns and marketing measurement. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. Pricing starts at $250 per month and averages around $500.
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.
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