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B2B Lead Management Market Heats Up

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Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. 4) Online portals – I know, this is a broad category. What about those in your category 4) the online portals - they have content production expertise. I work for a company called Pardot, which offers a service similar to Marketo. Exciting times.

Demandbase: A New Twist In The Lead Management Automation Market

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I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.