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B2B Lead Management Market Heats Up

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Most recently, Marketo just announced their lead management solution. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise. Here’s the problem. Lots of stuff, huh?

Demandbase: A New Twist In The Lead Management Automation Market

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would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. In fact, 88% said Web sites were important in helping them decide what to buy.