B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Hubspot

OCTOBER 10, 2012

Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows go way beyond simple marketing automation , though. Workflows are one of the most powerful tools available to the modern marketer.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

WebMarketCentral

SEPTEMBER 9, 2009

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. Since that time, it's been steadily growing in traffic and subscribers.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Hubspot

JANUARY 7, 2013

That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? on marketing spend! Slimming down on marketing spend. How real marketers did it.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over. Source ).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Customer Experience Matrix

JULY 3, 2008

The company’s long-term strategy is to expose its platform so that other people can build their own applications with it. Of course, it also resurrects the customization and integration issues that the application-based strategy was intended to avoid. Standard vs. custom selection of marketing metrics.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 18, 2012

As marketers, we know how important it is to have strong alignment with our sales teams. We talk a lot about closed-loop marketing -- being able to tie every single lead, customer, and dollar back to the initiative that created it. 5 Key Pieces of Information Marketing Should Communicate to Sales. But creating that alignment?

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40