Remove work
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Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 it's not much work at all. The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what? 0 0 0 0 0.5

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

My own opinion is quite firm: flow charts don't work. The area where this comes up more often than any other is the design of multi-step campaign flows. There are two basic approaches to this: use a flow chart, or present a list of steps. They look good in demonstrations and can lay out simple processes quite nicely.

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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

The thought here is that everyone would benefit if many buyers worked from a standard list. Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ).

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Getting Closer to My Usability Ratings

Customer Experience Matrix

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. This is obviously less work for marketers to set up, although it can be harder to understand lead flows when more than a few campaigns are in place.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Manticore Technology, Marketo, Eloqua, to name a few). I got a taste for how really difficult it is to understand what these platforms actually do, how they work, what are the cost structures, earlier this year when I was researching them in order to make recommendations to clients.