Demand Gen Cloud: Funnels and Pipelines are Old School
Smashmouth Marketing
OCTOBER 20, 2010
I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be.
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