Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
Customer Experience Matrix
MARCH 26, 2009
There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.
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Customer Experience Matrix
NOVEMBER 18, 2009
The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.
Customer Experience Matrix
MARCH 4, 2009
Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.
Customer Experience Matrix
MARCH 2, 2009
So, having run out of reasons to delay, let me present the results. I tried to find items that could be judged objectively as present or not, without too much evaluation on my part of how well or poorly they had been implemented. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)
Customer Experience Matrix
MAY 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.
Customer Experience Matrix
JULY 3, 2008
Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) I might as well put them into writing so I can freely enjoy the weekend.
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